Writing & Editorial Services
Ideas & Strategy
Perhaps you have content but it isn't gaining traction? Or maybe you need help devising your content strategy from scratch? Or you simply need fresh ideas to keep your existing pipeline strong. Whatever your challenge, I can offer hands-on editorial support, strategic guidance or both.
A good interview can yield multiple pieces of content. It's the perfect way to 'manage your message', and offer your clients, customers, the media and your own employees unique insights into your brand or business. I can work within an existing brief or use the interview to source angles, whether it's on camera, over the phone or face to face.
Reporting & Events
Covering a corporate event like the news media is a great way to generate content for internal or external comms. I've served as a roving reporter at events in Europe in Asia, helping companies to extract meaningful insights, generate social media buzz, and produce post-event marketing collateral.
Beyond basic copy edits, working with a professional editor can transform your report, research paper, article or blog at a structural level, improving everything from the overall flow to the underlying message. I'll work with you to edit lengthy, complex material into crisp, coherent content, which is consistent with your commercial objectives.
- Features, news, advertorials
- Blogs & bylines
- Web copy
- Social media copy
- Brochures & promotional material
- Press releases
- Reports and white papers
- Video scripts & talking points
Video is can be daunting for those without the expertise. I can work with you on everything from concept (talking heads, animations, news-style packages) to execution (as a producer) as well as manage the edit and feedback process. I'll coach interviewees on camera to get the best soundbites, and even work with you to ensure your vendors offer a fair price.